Tatò Paride chooses Athena Retail to start a Space and Category efficiency journey

Bologna, October 11, 2022 – Tatò Paride, an Apulian company based in Barletta and operating in the grocery retail sector since 1975, has decided to partner with Athena Retail to streamline its stores’ Space Management processes through the adoption of integrated and automated Category Management solutions.

Tatò Paride has a solid experience in the supermarket format founded on active and historical participation in some of the most important purchasing groups – Vegè, Interdis-Sidis, Sigma and Coop – contributing to their local and national affirmation through the adoption of their store brands. To date, the Tatò Paride Group, with its 35,000sqm warehouse, supplies daily more than 300 stores, distributed as follows:

  • 195 Coop
  • 85 Alter
  • 18 Proxi
  • 30 affiliated stores
  • 6 wholesale / Cash&Carry.

The goals that Tato Paride wants to achieve through Athena Retail’s expertise are:

  • define assortments according to consumers’ needs
  • plan centrally the right amount of product to keep on the shelf in each store
  • enable individual stores to implement decisions made at headquarters with maximum efficiency and provide feedback to headquarters on planogram execution
  • improve replenishment and store profiling processes using space and assortment information.

“We strongly believe in the importance of Space and Category Management as tools to improve our offering and the efficiency of our sales network, which is full of capable staff to whom we will now be able to give consistent and well-planned instructions on product display”, says Bartolomeo Tatò, Sole Director of Tatò Paride. «This will facilitate shelf replenishment operations and cut down on stock shortages.”

«It is our pleasure to help a company that is so strongly rooted in its region, and is a solid reference point for its end customers and the entrepreneurs affiliated with it, to achieve its goals”, says Paolo Malucelli, CEO & Sales Director of Athena Retail. “We will enthusiastically support Tatò Paride in its journey to streamline business processes, through the introduction of Space and Category Management solutions and our expertise in operationalizing them according to our client’s needs.”