Category Management involves different stages in which different categories of users are approached: from those who are just beginning to approach the discipline and need to establish basic guidelines, to those who have already reached an advanced stage of the journey and are following an integrated model capable of optimizing assortments and generating floor plans and floor plans for each individual store.

It is for this reason that here at Athena we have developed skills that can “guide” users through each stage of their Category Management maturity journey.

With our clear analytical and prescriptive method, we are able to address any client’s needs and find a design approach that is custom built for them.

For a better management, not only of Category Management, but also of related Supply Chain processes.