AthenaLab - Athena Retail

Your Category Management planning experts.

Athena Retail brings its 20+ years of experience in Category Management processes to AthenaLab, a service dedicated to Retail companies that seek to improve profitability and Customer experience, through the definition of realistic and tailored Category Management strategies.

Dedicated to Producers and Distributors from all over the world

+10 years of experience in the production of assortments, planograms, store profiles and floor plans

Learn about the Space & Assortment packages that form our offer and choose which one(s!) is right for you:

Clustering and Store Profiling of stores, conducted with reference to quantitative and qualitative variables.

Assortment revision services, for assortments that cross consumer needs and meet customer distinctiveness goals

Defining category management guidelines which facilitate the understanding of the category, improving its performance and customer experience

Outsourced planogram and floor plan elaboration using RELEX software, as well as analysis reports to support display choices