Category Management

NaturaSì continues to drive growth in the organic sector

The leading brand in Italy in the production and distribution of organic products continues its relentless expansion, investing in the widespread increase of its sales points and giving a new impulse to online sales. The first supermarket entirely dedicated to … Continue reading

From the Persian Gulf the new category management of the ultra-fresh

In search of top commercial results, several saudi manufacturers are implementing a new concept of Category Management, focusing on furnishings owned by them and an assortment that is Consumer Centric. Unlike most long-life food product categories, fresh and ultra-fresh are … Continue reading

OD Store Phenomenon. The confectionery outlet with major brands at never seen before prices.

Founded in Bergamo in 2014, the model now has 32 sales points spread across Northern Italy and is continuing its unstoppable expansion. Mauro Tiberti, CEO and founder of OD Store, has created the first Italian chain of stores specializing in … Continue reading

Category Management: serving the world of retail for over 20 years

In America, nei primi anni ’90, Brian Harris sviluppa e promuove il modello di gestione per categorie, dando il via ad un nuovo concetto di retail business, fondato sul miglioramento delle performance delle categorie merceologiche e crescente attenzione ai bisogni del consumatore. Continue reading

Potato chips: how new consumers’ health aspects are influencing the category.

The consumption of potato chips continues to grow, aiming more and more towards the factors of wellness. This is how the industry is capturing new opportunities and redefining the category. In the Italian market, among the categories that are defined … Continue reading

Fruits and vegetables department is transforming the points of sale of distribution

The research conducted by SgMarketing reveals the department’s strong power of attraction, which became the motivation of consumer trends and the space where the customer can evaluate the quality and convenience of a sign. In the wake of the consumer’s … Continue reading

Also in the second quarter of 2016 several European retailers chose JDA

Iceland (UK), Gedimat (France) and O’KEY (Russia) are the leading players of European distribution, which, thanks to JDA software, aim at boosting sales and profit margins for their outlets. JDA Software Group, Inc., a world leader in supplying software solutions … Continue reading

REWE DORTMUND chose JDA Category Management

REWE DORTMUND chose JDA Category Management to make its outlets more profitable. Strategix, JDA’s and Athena’s partner, will be the one to implement such solutions aimed at optimize product range and promote sales. JDA Software Group, Inc. recently announced that … Continue reading

Pet food and pet care, ever growing markets and evolving shelves.

This is a sector that has become strategic for large scale retail and generated a turnover worth about 1,900 million Euros. 2015 Assalco-Zoomark report, published last May, confirmed that Pet industry keeps growing exponentially compared to what is happening for … Continue reading