
The New Frontier of Category Management
Let’s start by stating the obvious: the Covid-19 pandemic has changed the living habits of all of us, and the effects of the changes can
Let’s start by stating the obvious: the Covid-19 pandemic has changed the living habits of all of us, and the effects of the changes can
In the early 90s, in America, Brian Harris developed and promoted the model of category management, paving the way to a new concept of retail