StellaZeta chooses Athena Retail to optimize assortments and improve the layout of its stores.

StellaZeta, a retailer operating in the bijoux and fashion accessories sector, founded in Bologna in 2005 and now present in more than 50 stores located throughout the country, will collaborate with Athena Retail to optimize assortment, and improve the layout of its stores.

StellaZeta has chosen AthenaLab, the strategic and tactical consulting service conducted by Athena specialists that will provide the customer with a new assortment proposal, through the rationalization and optimization of the current assortment, while respecting display space and customer needs.

The goal that StellaZeta and Athena Retail have set for themselves is the creation of a consumer-oriented assortment that will ensure the full satisfaction of their needs and the best possible shopping experience.

“In the current environment, which is extremely challenging, we needed to optimize our offering and make the merchandise proposition of our stores, which are characterized by remarkable assortment depth, more attractive and profitable,” says Enzo Cambareri, CEO of StellaZeta. “Athena Retail is our choice to improve the aforementioned processes, the display of products within our stores and, consequently, the shopping experience of our consumer.”

“Athena has been supporting retail companies in their space and assortment management processes for over twenty years; we are fully aware of how assortment calibrated to the available space is a crucial driver of success,” says Paolo Malucelli, CEO and Sales Director of Athena Retail. ” We are proud to support and have among our customers StellaZeta, with which we share the growth path that has led both companies to expand well beyond their initial local context in the Emilia region”.

For more information, please contact:
Martina Bolognesi
Marketing Manager
+39 051 0017 928

About Athena Retail

Athena Retail is an Italian company based in Bologna, with more than twenty years of experience in improving and integrating Category Management processes and solutions into the overall organization and IT environment of retailers and manufacturers in Europe and the Middle East. Thanks to our clear analytical and prescriptive approach, we can address any customer need. From those who have just started approaching the discipline of Category Management to those who have already reached an advanced stage of the path and are following an integrated model that enables the optimization of assortments and the generation of planograms and floorplans for each store. Besides having the most advanced tools on the market, Athena Retail’s driving force is undoubtedly the people behind it: several professionals from different departments work hard and collaborate every day to meet customers’ needs. Go to for more information.

About StellaZeta

StellaZeta is a chain of fashion accessories, bijoux and lifestyle products stores that was founded in Modena with the opening of the first single-brand store in November 2005. Today among direct and franchise stores, StellaZeta extends to all regions of Italy. Several projects will be launched soon, including the launch of a new website, a new store layout, which will be highly scenic and Instagrammable, and a wholesale distribution project for StellaZeta products. Finally, StellaZeta will offer retail chains the service of product design and creation in Private Label as well. We believe it is essential, given the experience we have gained in our first 18 years, to capitalize on it as much as possible and to take advantage of the omnichannel approach that the market offers today. Stay tuned!