FederFARMA.CO to boost retail space efficiency with RELEX and Athena Retail

FederFARMA.CO, the purchasing central for Italian pharmaceutical networks that hold a 40 percent market share, will partner with RELEX Solutions, provider of unified supply chain and retail optimization solutions, to provide space planning to their affiliates. The RELEX solution will optimize retail space in pharmacies that are part of 4 major pharmaceutical networks throughout Italy.

To align with their mission to raise the service level of individual pharmacies, FederFARMA.CO chose RELEX to optimize the customer experience and category management activities in stores, through a tool that can adapt to the needs of each pharmacy network.

The implementation of the RELEX solution will start in April 2023 in cooperation with Athena Retail, a leading consultancy company and integration partner with expertise in optimizing category management planning and execution.

“We selected RELEX as a trusted partner to ensure a top-quality service to all of our affiliates,” says Alessandro Rosso, Head of Marketing & Private Label at FederFARMA.CO. “The RELEX solution gives us central visibility through a shared database while allowing our partner companies to tailor planograms to the specific needs of their affiliated pharmacies.”

“FederFARMA.CO has a good track record in providing their affiliates with value-adding solutions that raise the level of service throughout their network,” says Stefano Scandelli, SVP EMEA & APAC at RELEX Solutions. “We are excited to help them reach their strategic goals and benefit from the measurable value and support we provide.”

For more information, please contact:
Martina Bolognesi
Marketing Manager
+39 051 0017 928


RELEX Solutions helps retailers and consumer goods companies achieve profitable growth across all sales and distribution channels, maximize customer satisfaction, and minimize operating costs. Our market-leading unified supply chain and retail planning platform helps companies align and optimize demand, merchandising, supply chain, and operations planning across the entire value chain. It also enables companies to improve product availability, sales and business sustainability, while also maximizing return on investment in inventory, retail space, workforce and capacity. Leading brands such as Coop Italia, Eurospin, Migross, Leroy Merlin, Mediaworld and Douglas have already relied on RELEX for supply chain optimization and retail planning. Go to www.relexsolutions.com for more information.

About Athena Retail

Athena Retail is an Italian company based in Bologna, with more than twenty years of experience in improving and integrating Category Management processes and solutions into the overall organization and IT environment of retailers and manufacturers in Europe and the Middle East. Thanks to our clear analytical and prescriptive approach, we can address any customer need. From those who have just started approaching the discipline of Category Management to those who have already reached an advanced stage of the path and are following an integrated model that enables the optimization of assortments and the generation of planograms and floorplans for each store. Besides having the most advanced tools on the market, Athena Retail’s driving force is undoubtedly the people behind it: several professionals from different departments work hard and collaborate every day to meet customers’ needs. Go to athenaretail.com for more information.

About FederFARMA.CO

FederFARMA.CO is a private company whose membership is represented by Cooperatives and Pharmacists’ Societies in the country, which operates with the aim of safeguarding their professionalism and independence, increasing their competitiveness through services supporting pharmacy networks and with high added value. Go to federfarmaco.it for more information.