{"id":1312,"date":"2022-07-27T15:33:00","date_gmt":"2022-07-27T13:33:00","guid":{"rendered":"https:\/\/new.athenaretail.com\/2022\/07\/27\/consumer-centric-retail-coniugare-efficienza-profitti-e-customer-experience-nella-gdo\/"},"modified":"2024-02-19T15:11:38","modified_gmt":"2024-02-19T14:11:38","slug":"consumer-centric-retail-combining-efficiency-profitability-and-customer-experience-in-grocery-retail","status":"publish","type":"post","link":"https:\/\/www.athenaretail.com\/en\/consumer-centric-retail-combining-efficiency-profitability-and-customer-experience-in-grocery-retail\/","title":{"rendered":"Consumer-Centric Retail: combining efficiency, profitability and customer experience in grocery Retail"},"content":{"rendered":"\n<p>Satisfy all consumers and ensure an unprecedented shopping experience. An ambitious but possible goal. Find out how Athena Retail helped its customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The customer<\/h3>\n\n\n\n<p>A leading Nordic grocery retailer with a number of stores in the thousands, arranged into multiple store formats.<br>One of the Nordic&#8217;s strongest brands with a high reputation and strongly rooted in the territory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives<\/h3>\n\n\n\n<p>The Nordic grocery retailer was aware that well-executed Category Management could become a strategic weapon that would allow them to stay proactively connected to their ecosystem and contribute significantly to their business growth.<\/p>\n\n\n\n<p>The Space Management team&#8217;s goal was therefore to combine efficiency, profitability and customer experience through the management of three assets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>consumer: to ensure an &#8220;easy to shop&#8221; shopping experience<\/li>\n\n\n\n<li>supply chain and logistics: to reduce out of stock problems and costs<\/li>\n\n\n\n<li>point of sale: to improve planogram execution and ensure its compliance.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Solutions<\/h3>\n\n\n\n<p>Athena Retail fulfilled the Nordic grocery retailer\u2019s needs by implementing integrated Category Management solutions within the organization and IT environment of the customer.<\/p>\n\n\n\n<p>These tools have enabled effective and efficient management of store spaces, production of store-specific planograms, and management of floor plans.<\/p>\n\n\n\n<p>It was subsequently arranged a portal through which stores can access space information.<\/p>\n\n\n\n<p>Athena Retail also took care of adapting these solutions to the users&#8217; needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>100% of feasible store-specific planograms produced through automation<br>1 integrated Category Management environment<\/strong><\/p>\n\n\n\n<p>Athena Retail&#8217;s support enabled the customer to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>simplify the IT environment<\/li>\n\n\n\n<li>determine, with more precision and automation, the right amount of product to keep on the shelf<\/li>\n\n\n\n<li>allow individual stores to apply the decisions taken at headquarters with maximum efficiency and provide them feedback on the execution of the planogram<\/li>\n\n\n\n<li>use the information obtained to improve reordering and store profiling processes<\/li>\n\n\n\n<li>help consumers find products in stores via a dedicated smartphone app.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>\u00abWe significantly saved time producing and implementing planograms without sacrificing quality. Remarkable gains are evident: not only for us, in terms of profitability, but also for our consumers, in terms of shopping experience. Thanks to the Athena Retail team!\u00bb<\/em><\/p>\n\n\n\n<p>The Customer<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><em>\u00abWe know how much attention our customer pays to the people who choose to go shopping in its stores. Effective Category Management aims to do just that: guarantee the end consumer an unmatched shopping experience. We are proud to have it as a customer.\u00bb<\/em><\/p>\n\n\n\n<p>Paolo Malucelli,<br><em>Athena Retail<\/em> <em>CEO &amp; Sales Director<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Satisfy all consumers and ensure an unprecedented shopping experience. An ambitious but possible goal. Find out how Athena Retail helped its customer. The customer A leading Nordic grocery retailer with a number of stores in the thousands, arranged into multiple store formats.One of the Nordic&#8217;s strongest brands with a high reputation and strongly rooted in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-press-release-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer-Centric Retail: combining efficiency, profitability and customer experience in grocery Retail - Athena Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athenaretail.com\/en\/consumer-centric-retail-combining-efficiency-profitability-and-customer-experience-in-grocery-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer-Centric Retail: combining efficiency, profitability and customer experience in grocery Retail - Athena Retail\" \/>\n<meta property=\"og:description\" content=\"Satisfy all consumers and ensure an unprecedented shopping experience. An ambitious but possible goal. Find out how Athena Retail helped its customer. 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