{"id":1334,"date":"2023-02-22T10:29:45","date_gmt":"2023-02-22T09:29:45","guid":{"rendered":"https:\/\/new.athenaretail.com\/our-approach\/"},"modified":"2026-03-12T15:00:55","modified_gmt":"2026-03-12T14:00:55","slug":"approach-to-category-management","status":"publish","type":"page","link":"https:\/\/www.athenaretail.com\/en\/approach-to-category-management\/","title":{"rendered":"Our Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1334\" class=\"elementor elementor-1334 elementor-631\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-678c682 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"678c682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ace8502\" data-id=\"ace8502\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef37b24 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ef37b24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d7460d\" data-id=\"2d7460d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a564dcc elementor--h-position-left elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"a564dcc\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-slides .swiper-slide-bg{background-size:cover;background-position:50%;background-repeat:no-repeat;min-width:100%;min-height:100%}.elementor-slides .swiper-slide-inner{background-repeat:no-repeat;background-position:50%;position:absolute;top:0;left:0;bottom:0;right:0;padding:50px;margin:auto}.elementor-slides .swiper-slide-inner,.elementor-slides .swiper-slide-inner:hover{color:#fff;display:flex}.elementor-slides .swiper-slide-inner .elementor-background-overlay{position:absolute;z-index:0;top:0;bottom:0;left:0;right:0}.elementor-slides .swiper-slide-inner .elementor-slide-content{position:relative;z-index:1;width:100%}.elementor-slides .swiper-slide-inner .elementor-slide-heading{font-size:35px;font-weight:700;line-height:1}.elementor-slides .swiper-slide-inner .elementor-slide-description{font-size:17px;line-height:1.4}.elementor-slides .swiper-slide-inner .elementor-slide-description:not(:last-child),.elementor-slides .swiper-slide-inner .elementor-slide-heading:not(:last-child){margin-bottom:30px}.elementor-slides .swiper-slide-inner .elementor-slide-button{border:2px solid #fff;color:#fff;background:transparent;display:inline-block}.elementor-slides .swiper-slide-inner .elementor-slide-button,.elementor-slides .swiper-slide-inner .elementor-slide-button:hover{background:transparent;color:inherit;text-decoration:none}.elementor--v-position-top .swiper-slide-inner{align-items:flex-start}.elementor--v-position-bottom .swiper-slide-inner{align-items:flex-end}.elementor--v-position-middle .swiper-slide-inner{align-items:center}.elementor--h-position-left .swiper-slide-inner{justify-content:flex-start}.elementor--h-position-right .swiper-slide-inner{justify-content:flex-end}.elementor--h-position-center .swiper-slide-inner{justify-content:center}body.rtl .elementor-widget-slides .elementor-swiper-button-next{left:10px;right:auto}body.rtl .elementor-widget-slides .elementor-swiper-button-prev{right:10px;left:auto}.elementor-slides-wrapper div:not(.swiper-slide)>.swiper-slide-inner{display:none}@media (max-width:767px){.elementor-slides .swiper-slide-inner{padding:30px}.elementor-slides .swiper-slide-inner .elementor-slide-heading{font-size:23px;line-height:1;margin-bottom:15px}.elementor-slides .swiper-slide-inner .elementor-slide-description{font-size:13px;line-height:1.4;margin-bottom:15px}}<\/style>\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper-container\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-595dce4 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">OUR APPROACH<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55e8965 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55e8965\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c8c097\" data-id=\"6c8c097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f14b859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f14b859\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd53fec\" data-id=\"fd53fec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f760d elementor-widget elementor-widget-text-editor\" data-id=\"67f760d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>ATHENA RETAIL:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3049095 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3049095\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1219f08\" data-id=\"1219f08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-766dc2a elementor-widget elementor-widget-text-editor\" data-id=\"766dc2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our Approach<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-995e61f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"995e61f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e643281\" data-id=\"e643281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2e3d9b elementor-widget elementor-widget-text-editor\" data-id=\"a2e3d9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"140\"><strong data-start=\"0\" data-end=\"23\"><span class=\"BZ_Pyq_fadeIn\">Category <\/span><span class=\"BZ_Pyq_fadeIn\">Management<\/span><\/strong> <span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">structured <\/span><span class=\"BZ_Pyq_fadeIn\">process <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">develops <\/span><span class=\"BZ_Pyq_fadeIn\">through <\/span><span class=\"BZ_Pyq_fadeIn\">several <\/span><span class=\"BZ_Pyq_fadeIn\">stages <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">involves <\/span><span class=\"BZ_Pyq_fadeIn\">companies <\/span><span class=\"BZ_Pyq_fadeIn\">at <\/span><span class=\"BZ_Pyq_fadeIn\">different <\/span><span class=\"BZ_Pyq_fadeIn\">levels <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">maturity.<\/span><\/p><p data-start=\"142\" data-end=\"486\"><span class=\"BZ_Pyq_fadeIn\">Some <\/span><span class=\"BZ_Pyq_fadeIn\">organizations <\/span><span class=\"BZ_Pyq_fadeIn\">are <\/span><span class=\"BZ_Pyq_fadeIn\">taking <\/span><span class=\"BZ_Pyq_fadeIn\">their <\/span><span class=\"BZ_Pyq_fadeIn\">first <\/span><span class=\"BZ_Pyq_fadeIn\">steps <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">discipline <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">need <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">establish <\/span><strong data-start=\"230\" data-end=\"275\"><span class=\"BZ_Pyq_fadeIn\">basic <\/span><span class=\"BZ_Pyq_fadeIn\">guidelines <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">structured <\/span><span class=\"BZ_Pyq_fadeIn\">processes<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">. <\/span><span class=\"BZ_Pyq_fadeIn\">Others <\/span><span class=\"BZ_Pyq_fadeIn\">are <\/span><span class=\"BZ_Pyq_fadeIn\">at <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">more <\/span><span class=\"BZ_Pyq_fadeIn\">advanced <\/span><span class=\"BZ_Pyq_fadeIn\">stage <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">adopt integrated Category Management models<\/span>\u00a0<span class=\"BZ_Pyq_fadeIn\">capable <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">optimizing <\/span><span class=\"BZ_Pyq_fadeIn\">assortments <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">generating <\/span><strong data-start=\"414\" data-end=\"485\"><span class=\"BZ_Pyq_fadeIn\">planograms <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">store-<\/span><span class=\"BZ_Pyq_fadeIn\">specific <\/span><span class=\"BZ_Pyq_fadeIn\">floor <\/span><span class=\"BZ_Pyq_fadeIn\">plans <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">each <\/span><span class=\"BZ_Pyq_fadeIn\">individual <\/span><span class=\"BZ_Pyq_fadeIn\">store<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">.<\/span><\/p><p data-start=\"488\" data-end=\"784\"><span class=\"BZ_Pyq_fadeIn\">For <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">reason, <\/span><span class=\"BZ_Pyq_fadeIn\">at Athena Retail<\/span>\u00a0<span class=\"BZ_Pyq_fadeIn\">we <\/span><span class=\"BZ_Pyq_fadeIn\">have <\/span><span class=\"BZ_Pyq_fadeIn\">developed <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">expertise <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">methodologies <\/span><span class=\"BZ_Pyq_fadeIn\">needed <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">guide <\/span><span class=\"BZ_Pyq_fadeIn\">companies <\/span><span class=\"BZ_Pyq_fadeIn\">throughout <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">entire <\/span><strong data-start=\"624\" data-end=\"664\"><span class=\"BZ_Pyq_fadeIn\">Category <\/span><span class=\"BZ_Pyq_fadeIn\">Management <\/span><span class=\"BZ_Pyq_fadeIn\">maturity <\/span><span class=\"BZ_Pyq_fadeIn\">journey<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">from <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">definition <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">initial <\/span><span class=\"BZ_Pyq_fadeIn\">strategies <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">implementation <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">advanced, <\/span><strong data-start=\"743\" data-end=\"783\"><span class=\"BZ_Pyq_fadeIn\">data- <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">analytics-<\/span><span class=\"BZ_Pyq_fadeIn\">driven <\/span><span class=\"BZ_Pyq_fadeIn\">solutions<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">.<\/span><\/p><p data-start=\"786\" data-end=\"1023\"><span class=\"BZ_Pyq_fadeIn\">Thanks <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><strong data-start=\"798\" data-end=\"856\"><span class=\"BZ_Pyq_fadeIn\">clear, <\/span><span class=\"BZ_Pyq_fadeIn\">structured <\/span><span class=\"BZ_Pyq_fadeIn\">analytical <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">prescriptive <\/span><span class=\"BZ_Pyq_fadeIn\">approach<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">we <\/span><span class=\"BZ_Pyq_fadeIn\">support <\/span><span class=\"BZ_Pyq_fadeIn\">our <\/span><span class=\"BZ_Pyq_fadeIn\">clients <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">identifying <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">most <\/span><span class=\"BZ_Pyq_fadeIn\">effective <\/span><span class=\"BZ_Pyq_fadeIn\">project <\/span><span class=\"BZ_Pyq_fadeIn\">framework, <\/span><span class=\"BZ_Pyq_fadeIn\">designing <\/span><strong data-start=\"944\" data-end=\"969\"><span class=\"BZ_Pyq_fadeIn\">tailor-<\/span><span class=\"BZ_Pyq_fadeIn\">made <\/span><span class=\"BZ_Pyq_fadeIn\">solutions<\/span><\/strong> <span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">address <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">specific <\/span><span class=\"BZ_Pyq_fadeIn\">needs <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">each <\/span><span class=\"BZ_Pyq_fadeIn\">organization.<\/span><\/p><p data-start=\"1025\" data-end=\"1242\" data-is-last-node=\"\" data-is-only-node=\"\"><span class=\"BZ_Pyq_fadeIn\">Our <\/span><span class=\"BZ_Pyq_fadeIn\">goal <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">improve <\/span><span class=\"BZ_Pyq_fadeIn\">not <\/span><span class=\"BZ_Pyq_fadeIn\">only <\/span><strong data-start=\"1057\" data-end=\"1095\"><span class=\"BZ_Pyq_fadeIn\">category <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">assortment <\/span><span class=\"BZ_Pyq_fadeIn\">management<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">but <\/span><span class=\"BZ_Pyq_fadeIn\">also <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">efficiency <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><strong data-start=\"1128\" data-end=\"1162\"><span class=\"BZ_Pyq_fadeIn\">related <\/span><span class=\"BZ_Pyq_fadeIn\">Supply <\/span><span class=\"BZ_Pyq_fadeIn\">Chain <\/span><span class=\"BZ_Pyq_fadeIn\">processes<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">contributing <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">more <\/span><span class=\"BZ_Pyq_fadeIn\">integrated <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">high-<\/span><span class=\"BZ_Pyq_fadeIn\">performing <\/span><span class=\"BZ_Pyq_fadeIn\">retail <\/span><span class=\"BZ_Pyq_fadeIn\">management <\/span><span class=\"BZ_Pyq_fadeIn\">model.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff3b6f elementor-widget elementor-widget-image\" data-id=\"aff3b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.athenaretail.com\/wp-content\/uploads\/2026\/03\/1-1.png\" class=\"attachment-full size-full wp-image-4017\" alt=\"\" srcset=\"https:\/\/www.athenaretail.com\/wp-content\/uploads\/2026\/03\/1-1.png 350w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2026\/03\/1-1-300x300.png 300w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2026\/03\/1-1-150x150.png 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b28922 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b28922\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e055d\" data-id=\"79e055d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58d6164 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58d6164\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-758b128\" data-id=\"758b128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4067023 elementor-widget elementor-widget-image\" data-id=\"4067023\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"743\" src=\"https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/02\/athenaretail-grafico-new-en-1536x743.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1491\" alt=\"\" srcset=\"https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/02\/athenaretail-grafico-new-en-1536x743.png 1536w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/02\/athenaretail-grafico-new-en-300x145.png 300w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/02\/athenaretail-grafico-new-en-1024x495.png 1024w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/02\/athenaretail-grafico-new-en-768x371.png 768w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/02\/athenaretail-grafico-new-en-2048x990.png 2048w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b105dc9 elementor-widget elementor-widget-text-editor\" data-id=\"b105dc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The modular system allows for progressive adoption according to the needs of the company (the path shown here is just an example)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4a984 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4a984\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fcdb8b\" data-id=\"7fcdb8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cdc83bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdc83bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-49d7d9f\" data-id=\"49d7d9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3e5fd elementor-widget elementor-widget-image\" data-id=\"6d3e5fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"2214\" src=\"https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/03\/athenaretail-grafico-mobile-EN.png\" class=\"attachment-full size-full wp-image-2196\" alt=\"\" srcset=\"https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/03\/athenaretail-grafico-mobile-EN.png 523w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/03\/athenaretail-grafico-mobile-EN-71x300.png 71w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/03\/athenaretail-grafico-mobile-EN-242x1024.png 242w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/03\/athenaretail-grafico-mobile-EN-363x1536.png 363w, https:\/\/www.athenaretail.com\/wp-content\/uploads\/2023\/03\/athenaretail-grafico-mobile-EN-484x2048.png 484w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OUR APPROACH ATHENA RETAIL: Our Approach Category Management is a structured process that develops through several stages and involves companies at different levels of maturity. Some organizations are taking their first steps in the discipline and need to establish basic guidelines and structured processes. Others are at a more advanced stage and adopt integrated Category [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1334","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Approach to Category Management - Athena Retail<\/title>\n<meta name=\"description\" content=\"At Athena Retail we have developed skills that can \u201cguide\u201d users through each stage of their Category Management maturity journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athenaretail.com\/en\/approach-to-category-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Approach to Category Management - 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