The recently developed consumer centric approach to Category Management aims at greater effectiveness in sales, matching consumer demand as much as possible and facilitating store replenishment. On the other hand, this approach implies an increase in assortment and planogram management processes complexity, as planograms have to be store-specific, and the resulting workload is unbearable with the usual IT tools.
JDA Planogram Generator allows rapid production of planograms tailored to each store’s specific assortment, performance and equipment, following merchandising rules defined by the company and already used in cluster planogram production.
Store-specific planograms are then published to stores to be faithfully implemented, with a markedly reduced effort by the store team in the process, and a great decrease in out-of-stocks. Maximum and minimum replenishment capacities for each product are also made store-specific.