An integrated approach to macromerchandising

Usage of software tools that allow store layout optimization, through integration with other company databases, in a fast and accurate manner, is a true quantum leap in Category Management of the store as a whole and improves revenue by unit area.

Why JDA Floor Planning Plus

JDA Floor Planning is the tool of choice that allows definition of Category Management optimized store layouts; it combines easiness of use with powerful merchandising and analysis (reporting, highlighting, charting) features.

JDA Floor Planning is fully integrated in JDA’s Intactix Enterprise Suite of tools for Category & Space Management processes, and especially with JDA Space Planning, allowing usage of planograms produced by the Space Management team in store layout definition.

Athena is sales and services partner of JDA Software Group, Inc., and is specialized in Category & Space Management consulting for Italy, former Yugoslavia and Eastern Mediterranean countries, based on Intactix software solutions; Athena has successfully delivered macro-merchandising projects based on JDA Floor Planning, in Italy and abroad, with various retailers (Esselunga, Unicoop Firenze, Carrefour, Dimar and others).